If you’re a webmaster but don’t possess a BWT (Bing Webmaster Tools), it is recommended to register. Bing is owned by Microsoft. It is a search engine, is developing new features for its tools to help them become more competitive. Why should you submit a site to the Bing Webmaster Tools? Below are some of the benefits you will gain when you do this.
Table of Contents
Bing is the second-highest ranked search engine, after Google
Although Google is the largest search engine available, Bing comes second in the generation of traffic. Its Bing market share has been increasing on a trend over the past couple of years, and it has recently exceeded 20 percent of all searches across the US. Thus, even if the majority of traffic comes from Google but what comes from Bing is equally important. It is possible to build the brand’s image and boost conversions by extending the Bing brand.
Bing Dashboard is laden with more information than other dashboards
The features available in Bing Dashboard are more appealing when compared with other search engines, like Google. Bing Dashboard is a great alternative to Google. Bing Dashboard works in many aspects of Google by providing brief overviews of clicks from the search results to crawl errors. Additionally, Bing dashboard goes ahead to present a list of pages crawled, including search keywords and external links. It is vital to mention that webmasters are also able to use Bing SEO to upload sitemaps.
Bing provides a more thorough analysis of your website
In Bing’s Bing Report and Data section, there are a variety of tools that are similar to the Google Console. Yet, Bing also provides the following reports that aren’t accessible on Google.
- Index Explorer report: This is a report produced by Bing bots that have crawled websites. It is possible to use the report to determine the most significant problems and opportunities that require immediate attention. One example is a list of broken links.
- Mobile friendliness of a page report. This report reveals the degree of compliance, or lack thereof, of the website’s compliance with Bing’s Mobile Friendlyness requirements.
- SEO Report SEO The most valuable website that can use. From an SEO standpoint, webmasters will be able to determine whether the efforts made on the website adhere to the most effective practices. It is focused on identifying problems that arise from alt tags and header tags, and offers beneficial suggestions.
These Bing Webmaster Tools are extremely useful
When you visit the Diagnostics and Tools section of Bing Webmaster Tools, the SEO analyzer is the first to pop up. Alongside highlighting the issues with your website from an SEO perspective, the SEO analyzer provides recommendations for action. After all issues have been resolved, a report for each page is generated for you to review the results. This will allow you to determine the extent of any problem and provide a complete explanation.
Utilizing Bing Webmaster tools is an excellent way to increase the security of your website
Although Google Search Console security features are great, Google Search Console security features are extremely useful; however, it is not possible to be 100% safe. Thus, it is more beneficial to increase the security by using Bing Webmaster Tools’ security monitoring system. It is the Bing Webmaster Tools that will address any issue you think Google Search Console could have not noticed.
Although Bing Webmaster Tools lags in a variety of ways in comparison to Google but its steady expansion over the past few years is worth noting. SEO professionals can’t be apathetic about the Bing search engine any longer.